Aspiring authors can build platforms—build mailing lists—with newsletters by doing two things: sending them out regularly and providing useful information….
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Building Platform by Writing a Newsletter
Here’s a platform-building element that’s manageable for any writer. Yet, most writers don’t bother to take it on. Why? Because…
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What is an Author's Platform and How Do You Build One?
The majority of people who come to me for help with their nonfiction book proposals have one issue in common:…
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22 Ways to Increase Your E-zine Subscriber List
When building an author’s platform, writers often fail to create a sizable subscriber list. They think their list of email…
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What’s an Author’s Platform Anyway?
I talk about building author platform a lot. I’ve even described and defined author platform. However, fellow author, blogger and…
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Empowering the Media to Boost Your Exposure
Part of promoting a book or even becoming known as an expert in your subject area as a journalist or…
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The economics of Independent vs. Traditional Publishing
Everyone knows traditionally published authors lose an enormous amount of money on each book sale to their publishers. That’s why…
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