Discoverability. It’s the most important word for an aspiring author to know and to master. The Internet is where everyone…
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What Struggles Do Aspiring and Published Nonfiction Authors Face?
Lately I’ve been spending a lot of time on planning. Like a lot of writers, I set out to simply…
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How to Build an Expert Author Platform That Can’t be Missed
These days everyone searches for everything—even experts—on the internet. That means if the media needs a source, an organization needs…
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Tips for Writers on How to Give a Standing Ovation Talk
One of the best ways to promote a book and to make money as an author involves speaking. That’s right….
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Mari Smith on Why Writers Need to Use Relationship Marketing
I spend a lot of time on social networks every day—maybe more than I should or have to if I…
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Mari Smith on How Writers Can Use Social Networking Effectively
Many aspiring and published authors balk at the idea of getting involved in social networks. My clients continually tell me…
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How Writers Can Use the Super Bowl as a Promotional Tool
I’m not a football fan—at all—but I spent the afternoon and evening yesterday keeping my husband company as he watched…
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