For a long time I’ve been quoting the same book sale figures: The average book today earns $250 per year, according Neilsen Bookscan. Mark Coker, founder of Smashwords, claims the average ebook earns only $560 per year. That means most authors are not earning a living from their books because the books don’t sell. In the eyes of a publisher,…
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Your online image as a writer doesn’t just rely on the written work you share. It revolves around everything you do online, including the comments you leave on blogs and review and the security you measures you take to ensure your site visitors and email subscribers feel safe. In this guest post, blogger Caroline Black discusses the areas upon which…
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If you are like most writers I know, you struggle to find time to write, especially if you are trying to build author platform. When life doesn’t get in the way, you spend precious writing hours on blogging, social media and general promotion—so you can produce a successful book. But your manuscript remains unwritten. For this reason, many aspiring and…
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One of the best ways to promote a book is to tie into the news. When you make yourself and the topic of your book newsworthy, you will get the free publicity you seek. Today, media veteran Chris Well (@BuildYourBrandA) provides a guest post that details exactly what you need to do to gain media attention and exposure. When you…
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I’ve written numerous posts about a book’s competition. I’ve also included this information in my books on business plans and book proposals. (Check out booksbyninaamir.com.) This information is so critical to crafting a book that will sell—and getting it sold to a traditional publisher, that I asked another expert to give you his take on the subject. In this guest…
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Authors constantly seek the best book promotion tools, especially since virtual marketing options change and appear almost daily. In this guest post, award-winning former publicist Sandra Beckwith (@sandrabeckwith) provides five tried-and true book marketing techniques for you to try. What’s one of the first things you do when starting a crafting or home improvement project? If you’re like me, you…
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In his book, Eat That Frog! Brian Tracy recommends that you learn to focus on the most challenging task—the frog—first thing in the morning. Take on the “needle-moving” projects before you do anything else. I’d like to propose a different strategy: Eat the passion fruit! In other words, start the day by tackling a project about which you feel an…
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