Today Kathleen Gage (@KathleenGage), an internationally recognized Internet marketing advisor offers advice about getting readers onto your subscriber list with opt-in offers placed in your book. By doing so, you create a sustainable readership—and revenue—for your book and business. Writers like to write. That’s a given. When you’re an engaging writer you do tend to build a following. One of…
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Nothing matches the power of a large mailing list when it comes to marketing your books, products or services. That’s why it behooves aspiring and published nonfiction authors to focus time and energy on list creation. You can do this effectively using your writing skills. Write and produce a quick ebook and give it away for free as a lead…
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Today, Penny Sansevieri (@Bookgal), CEO and founder of Author Marketing Experts, Inc. and a best-selling author and internationally recognized book marketing and media relations expert, explains how your ability to get endorsements for your book from the “right” people—”influencers”—influences your book sales. As a marketer, I know how hard it is to make your book stand out from the countless…
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You might find it difficult to write an article for a major magazine if you have no previous experience doing so. Without “clips,” many mass media publications won’t give a newbie a chance—at least not on a long piece. However, many magazines will offer contracts to less-seasoned writers if you query them with an idea for a short article. Look…
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The most successful authors become authorpreneurs. They build businesses around their books. They put on their business hats and find ways to leverage their content—or the themes and topics in their books—into additional streams of income. In this way, they prevent themselves from relying solely on revenue gained from book sales. Put Your Entrepreneurial Spirit to Work To become an…
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Blogging for Authors: Lesson #13 A blog provides a useful tool for authors, especially nonfiction authors. Not only does it help you become discoverable to potential readers, which means buyers, it also helps you become an expert in your subject area. Plus, it provides you with a way to build a business around your book(s) and your blog. Yes, you…
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March has arrived. That means two months have come and gone since you set your writing resolutions for the new year. If you haven’t made progress on them by now, it’s highly likely you won’t. Another year will pass with your writing goals and potential unmet. If that’s not how you want this year to unfold (and I know you…
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