An email list serves as your most powerful platform element. However, with the amount of email we all receive today, it’s difficult to obtain new subscribers without offering huge value in return for that email address a new subscriber provides. That’s why you must create a compelling “call to action” that makes visitors to your site want to “opt in”…
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Branding can seem an ominous job for an author. The “big brands” like Nike, Levis, Audi, and Apple have put millions of dollars into plans that ensure they are perceived and known a specific way by potential customers. How can an author accomplish the same feat, and why should you bother? Tell Readers What You and Your Writing Represent…
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When I advise aspiring authors to become bloggers, they usually ignore me. They don’t want to begin a promotional activity that takes time away from writing their books. When I tell them they can blog their books and build author platform at the same time, they pay attention. If you are like most writers, you don’t like building author…
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If you are a writer who dreams of landing a traditional publishing deal, you might have a nagging question in your mind. It’s probably phrased something like, “Is my book idea what a publisher wants?” In fact, a better question to ask yourself is, “Do I have what publishers really want?” What publishers seek in an aspiring author involves more…
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Despite the popular stories of indie authors making a killing with Kindle books or as authors, in general, the income most nonfiction authors receive from book sales isn’t enough to pay their bills. According to the 2014 Digital Book World and Writer’s Digest Author Survey, which was based on responses from more than 9,000 aspiring and seasoned authors, just over…
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If you are like many nonfiction writers, you haven’t completed your book because writing an entire manuscript feels too daunting. However, a writing guide based on your nonfiction book provides a step-by-step process you can follow and makes the task feel manageable. Think of a writing guide like a map to get you from the start of your journey to…
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Today Kathleen Gage (@KathleenGage) offers advice about list building, one of the most important online activities for anyone wanting to sell anything, including books. The heart of any online business, including a writing or publishing business, is a responsive subscriber list. Without this, you are on an uphill climb to success. In the early days of online marketing, it…
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