Continuing the December theme of planning for your future success as a nonfiction writer, today I’d like to delve into the large topic of branding. Most writers don’t think about branding. If they do, they wait until they become authors. Branding represents an essential element of how you market yourself as a nonfiction writer, and, as such, it should be…
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Now that the November writing craze is over, it’s time to turn attention to more long-term goals. Most nonfiction writers only create business plans for their books, producing proposals or a form of this document for their self-published books. In fact, if you want to succeed as a nonfiction writer of any type—journalist, essayist, corporate writer, editor, ghostwriter, blogger, or…
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You’ve learned a ton this month about writing, publishing, and promoting your nonfiction. You’ve also learned a lot this past week about how to become an authorpreneur and writerpreneur. So much of what makes authors and writers successful comes down to sales—actually getting someone to buy your idea (if you want to go the traditional publishing route), your book, your…
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For the last year or more, I’ve focused on the many ways I can use and monetize the power of one small plugin that allows me to turn my blogs into a membership site and to offer a variety of different members-only content. (I spoke about it in this short video.) This is how I am building a business around…
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If you can’t wrap your arms around all the build-a-business-around-your-book talk because you simply don’t want to produce courses, become a public speaker or turn yourself into a coach, don’t worry. There are other ways to profit from a book. Today, on Day 28 of National Nonfiction Writing Month, professional copywriter and indie author Peter Bowerman, who is known for…
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So many of the writers and aspiring authors I meet cannot describe their market accurately, let alone tell me what their readers really want. As you create a business around your book—or prepare to write a nonfiction book, be sure you can describe your market and identify the needs, problems and concerns of your ideal readers, customers and clients. That’s…
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Many of my clients lack vision or possess limited visions of their own potential. They don’t look beyond the article or book they want to write or publish. They don’t look beyond the title “writer” or “author.” They don’t think big. And so, they don’t create big results. They may become writers or authors…but not much more than that. Having…
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